Dacor

Sally and Stephanie created this new print campaign for Dacor, a national kitchen appliance maker. 

Here's the Butcher copy you can't read: Dacor is built for the world’s most demanding chefs. Greasing the palm that holds the cleaver, are we? Oh, the lengths you’ll go for that perfect cut. Your passion for all things culinary

Here's the Butcher copy you can't read:

Dacor is built for the world’s most demanding chefs. Greasing the palm that holds the cleaver, are we? Oh, the lengths you’ll go for that perfect cut. Your passion for all things culinary is why we simmer—quite literally—over meaningful ways to enhance the cooking experience. Precise and undeniably gorgeous, Dacor products have all the subtle yet essential details that truly matter to the inspired chef. Discover what 50 years of relentless innovation can do for your epicurean pursuits. You, we are certain, will savor the difference.

Here's the Truffle copy: Dacor is built for the world’s most demanding chefs. Never mind that you’ve quietly funded a temperamental Frenchman’s retirement—one dusty little gem at a time. You, mon frère, are exactly the breed of culin

Here's the Truffle copy:

Dacor is built for the world’s most demanding chefs. Never mind that you’ve quietly funded a temperamental Frenchman’s retirement—one dusty little gem at a time. You, mon frère, are exactly the breed of culinary enthusiast Dacor appliances are designed to please. For three generations, we’ve worked tirelessly to equip the passionate chef with precise, undeniably gorgeous cooking appliances. From the first 30-inch pure convection wall oven to the world’s first smart range, our countless innovations will whet your appetite for inspired cooking. Now go feed it.

 

  Here's the Mac 'n Cheese copy: Dacor is built for the world’s most demanding chefs. You’ve never been one to suffer powdered cheese from a packet. (A smelly Limburger, now that’s another matter.) You, my dear kitchen dweller, are why we’ve

 

Here's the Mac 'n Cheese copy:

Dacor is built for the world’s most demanding chefs. You’ve never been one to suffer powdered cheese from a packet. (A smelly Limburger, now that’s another matter.) You, my dear kitchen dweller, are why we’ve simmered—quite literally—for three generations over ways to enhance the cooking experience. Ultra-precise and undeniably gorgeous, Dacor products have all the subtle yet essential details that truly matter to those who live to cook. Discover what 50 years of relentless innovation can do for your epicurean pursuits. We’re ready to go the distance.